57% Trust in Creators to Boosts TikTok Ad Success

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PERFORMANCE MARKETING

📈 X Highlights 'Q5' Audience Reach Potential for Advertisers 

X highlights in the "Q5" period, marketers gain a strategic edge with reduced advertising costs and heightened engagement, marked by a 5% drop in average CPM and 27% in cost-per-conversion. This phase reveals rising trends in sports and vertical video viewership. Despite uncertainties in video view metrics and content concerns, it remains an opportune time for impactful post-holiday marketing campaigns.

📊 57% Trust in Creators Boosts TikTok Ad Success

The TikTok-CreatorIQ report, essential for 2024 marketing, distills into five pillars: immediate attention-grabbing, personal connections, product demonstration, impactful creativity, and explicit calls to action. Highlighting the superiority of creator-led ads, the report reveals that 57% of TikTok users find creators trustworthy, 56% trust brands endorsed by creators, and 71% are influenced to purchase by creator authenticity. This guide offers statistics-based strategies for refining TikTok promotional campaigns.

🌐 Google Introduces Programmatic Bidding for Select Ads

Google AdMob will introduce programmatic bidding for 'limited ads' in early 2024, enhancing publisher revenue via sources like Google Demand. Utilizing invalid traffic-only cookies without user consent presents legal challenges regarding consent. Publishers are advised to consult legal teams before adoption and can opt-out to avoid using these cookies without consent. 'Limited ads' offer reduced data use and targeting.

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SOCIAL MEDIA

🌐 Threads Introduces Global Topic Tags for All Users

Threads topic tags, a new feature enabling one tag per post for natural conversation, have been globally launched. Designed to foster positive interactions and curb abuse, these tags differ from traditional hashtags by requiring manual addition and disallowing chronological sorting. As Instagram chief Adam Mosseri notes, this strategy aims to reduce spam and improve real-time discussions, positioning Threads as a potential Twitter alternative.

OUTLOOK

🛒 Majority of Shoppers Eye Amazon for Holiday Purchases

In Jungle Scout's report, 67% of U.S. shoppers favor Amazon for holiday gifts, while interest in small, local businesses has doubled since 2022, particularly among Gen Z and Millennials. Despite inflation, 52% will maintain last year's gift spending but cut back on decorations and travel. As "85% of shoppers have modified spending due to rising costs," gift spending remains comparatively stable.

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